:root {
  --bg: #F7F1EF;
  --bg-offwhite: #FCF8F7;
  --bg-wash: #E8D8D3;
  --bg-dark: #2C3033;
  --bg-dark-panel: #383C40;
  --text: #2C3033;
  --text-body: #3F4449;
  --text-muted: #52585D;
  --text-muted2: #616870;
  --text-on-dark: #F6F1EC;
  --text-on-dark-muted: #CAC4C1;
  --text-on-dark-faint: #A39B98;
  --accent: #7B2D3B;
  --accent-hover: #5C1F2A;
  --accent-hover-on-dark: #94414F;
  --accent-light: #D79AA1;
  --border: #DFD3D0;
  --border-wash: #CDB5AF;
  --border-dark: #3C4145;
  --border-dark-input: #4A4F54;
  --border-dark-form: #454A4F;
  --max-width: 1180px;
  --serif: "Newsreader", Georgia, serif;
  --sans: "IBM Plex Sans", system-ui, -apple-system, sans-serif;
  --mono: "IBM Plex Mono", ui-monospace, monospace;
  --script: "Mrs Saint Delafield", cursive;
}

html { scroll-behavior: smooth; }

* { box-sizing: border-box; }

body {
  margin: 0;
  background: var(--bg);
  color: var(--text);
  font-family: var(--sans);
  -webkit-font-smoothing: antialiased;
  line-height: 1.6;
}

h1, h2, h3 { margin: 0; font-weight: 400; }
p { margin: 0; }

a { color: var(--accent); text-decoration-thickness: 1px; text-underline-offset: 3px; }
a:hover { color: var(--accent-hover); }

::selection { background: #E3CDC8; }

.container {
  max-width: var(--max-width);
  margin: 0 auto;
  padding: 0 24px;
}

.eyebrow {
  font-family: var(--mono);
  font-size: 12px;
  font-weight: 500;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 28px;
}
.section-dark .eyebrow { color: var(--accent-light); }

/* Buttons */
.btn {
  display: inline-flex;
  align-items: center;
  min-height: 52px;
  padding: 0 30px;
  background: var(--accent);
  color: #FFFFFF;
  font-size: 17px;
  font-weight: 500;
  border-radius: 2px;
  text-decoration: none;
  border: none;
  cursor: pointer;
  font-family: var(--sans);
}
.btn:hover { background: var(--accent-hover); color: #fff; }

.btn-small {
  min-height: 44px;
  padding: 0 20px;
  font-size: 15px;
}

.btn-ghost {
  background: transparent;
  border: 1px solid var(--accent);
  color: var(--text-on-dark);
}
.btn-ghost:hover { background: var(--accent); color: var(--text-on-dark); }

.link-underline {
  display: inline-flex;
  align-items: center;
  min-height: 44px;
  font-size: 17px;
  color: var(--accent);
  border-bottom: 1px solid var(--accent-light);
  text-decoration: none;
}
.link-underline:hover { color: var(--accent-hover); border-bottom-color: var(--accent); }

.back-link {
  display: inline-flex;
  align-items: center;
  font-family: var(--mono);
  font-size: 13px;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--accent);
  text-decoration: none;
}
.back-link:hover { color: var(--accent-hover); }

/* Header */
.site-header {
  position: sticky;
  top: 0;
  z-index: 50;
  background: rgba(251, 248, 245, 0.92);
  backdrop-filter: blur(8px);
  border-bottom: 1px solid var(--border);
}

.site-header nav {
  max-width: var(--max-width);
  margin: 0 auto;
  padding: 14px 24px;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 20px;
  flex-wrap: wrap;
}

.logo {
  display: flex;
  align-items: center;
  gap: 11px;
  text-decoration: none;
  white-space: nowrap;
}
.logo span {
  font-family: var(--script);
  font-size: 38px;
  line-height: 1;
  color: var(--text);
}
.logo:hover { color: var(--text); }

.nav-links {
  display: flex;
  align-items: center;
  gap: clamp(14px, 2.4vw, 28px);
  flex-wrap: wrap;
}

.nav-links a:not(.btn) {
  font-size: 15px;
  color: var(--text-muted);
  text-decoration: none;
  white-space: nowrap;
}
.nav-links a:not(.btn):hover { color: var(--text); }

/* Hero */
.hero {
  padding: clamp(72px, 12vw, 150px) 0 clamp(64px, 9vw, 120px);
}

.hero-inner { max-width: 940px; }

.hero-tag {
  display: flex;
  align-items: center;
  gap: 12px;
  margin-bottom: clamp(28px, 4vw, 44px);
}
.hero-tag-line {
  flex: 1;
  height: 1px;
  background: var(--border);
  max-width: 140px;
}

h1.hero-title {
  font-family: var(--serif);
  font-size: clamp(40px, 6.4vw, 76px);
  line-height: 1.03;
  letter-spacing: -0.022em;
  max-width: 16ch;
}

.hero-lead {
  margin-top: clamp(24px, 3.4vw, 36px);
  max-width: 640px;
  font-size: 19px;
  line-height: 1.62;
  color: var(--text-body);
}

.hero-cta {
  margin-top: clamp(32px, 4vw, 44px);
  display: flex;
  align-items: center;
  gap: 24px;
  flex-wrap: wrap;
}

.hero-cta-note {
  font-family: var(--serif);
  font-style: italic;
  font-size: 18px;
  color: var(--text-muted2);
}

.hero-stats {
  margin-top: clamp(56px, 8vw, 96px);
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(150px, 1fr));
  gap: 1px;
  background: var(--border);
  border-top: 1px solid var(--border);
  border-bottom: 1px solid var(--border);
}
.hero-stat {
  background: var(--bg);
  padding: 18px 0 18px 18px;
}
.hero-stat:first-child { padding-left: 0; }
.hero-stat-num {
  font-family: var(--mono);
  font-size: 12px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--accent);
}
.hero-stat-label {
  margin-top: 8px;
  font-size: 16px;
  color: var(--text-body);
}

/* Sections */
.section {
  padding: clamp(72px, 10vw, 130px) 0;
}
.section-lg { padding: clamp(72px, 10vw, 140px) 0; }

.section-dark { background: var(--bg-dark); color: var(--text-on-dark); }
.section-wash { background: var(--bg-wash); }
.section-offwhite { background: var(--bg-offwhite); }
.section-bordered { border-top: 1px solid var(--border); }
.section-bordered-both { border-top: 1px solid var(--border); border-bottom: 1px solid var(--border); }

h1.page-title, h2.section-title {
  font-family: var(--serif);
  letter-spacing: -0.02em;
}
.section-title-md { font-size: clamp(32px, 4.4vw, 52px); line-height: 1.1; max-width: 14ch; }
.section-title-lg { font-size: clamp(34px, 5.2vw, 62px); line-height: 1.08; max-width: 18ch; }
.section-title-xl { font-size: clamp(32px, 4.8vw, 58px); line-height: 1.08; max-width: 20ch; }
.page-title-lg { font-size: clamp(36px, 5.6vw, 66px); line-height: 1.05; max-width: 18ch; }
.page-title-detail { font-size: clamp(34px, 5.4vw, 64px); line-height: 1.08; max-width: 20ch; }

.prose { max-width: 700px; }
.prose p { font-size: 19px; line-height: 1.7; color: var(--text-on-dark-muted); margin-top: 24px; }
.prose p:first-child { margin-top: 0; }
.prose .highlight {
  margin-top: 36px;
  padding-left: 22px;
  border-left: 2px solid var(--accent);
  color: var(--text-on-dark);
}
.prose strong { font-weight: 600; }

/* What I do grid */
.grid-4 {
  margin-top: clamp(44px, 6vw, 72px);
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(300px, 1fr));
  gap: clamp(28px, 4vw, 56px);
}
.grid-item {
  border-top: 1px solid var(--text);
  padding-top: 24px;
}
.grid-item-num {
  font-family: var(--mono);
  font-size: 12px;
  letter-spacing: 0.16em;
  color: var(--accent);
  margin-bottom: 14px;
}
.grid-item h3 {
  font-family: var(--serif);
  font-size: 27px;
  letter-spacing: -0.01em;
}
.grid-item p {
  margin-top: 14px;
  font-size: 17px;
  line-height: 1.68;
  color: var(--text-body);
}

/* Statement blocks (who it's for) */
.statement { max-width: 720px; }
.statement-lead {
  font-family: var(--serif);
  font-size: clamp(26px, 3.2vw, 36px);
  line-height: 1.32;
  letter-spacing: -0.015em;
  color: var(--text);
}
.statement p.body-text {
  margin-top: 32px;
  font-size: 18px;
  line-height: 1.72;
  color: var(--text-body);
}
.statement p.body-text + p.body-text { margin-top: 24px; }
.statement p.emphasis { color: var(--text); }

/* Who it isn't for */
.avoid-grid {
  margin-top: clamp(40px, 5vw, 64px);
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(320px, 1fr));
  gap: clamp(28px, 3.5vw, 48px);
}
.avoid-card {
  border-top: 1px solid var(--border-wash);
  padding-top: 22px;
}
.avoid-card h3 {
  font-size: 18px;
  font-weight: 600;
  font-family: var(--sans);
  color: var(--text);
}
.avoid-card p {
  margin-top: 12px;
  font-size: 17px;
  line-height: 1.68;
  color: var(--text-muted);
}

/* How I work */
.pricing-grid {
  margin-top: clamp(40px, 5vw, 60px);
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(300px, 1fr));
  gap: 24px;
}
.pricing-card {
  border: 1px solid var(--border);
  background: var(--bg-offwhite);
  padding: clamp(26px, 3vw, 36px);
}
.pricing-card h3 {
  font-family: var(--serif);
  font-size: 26px;
  letter-spacing: -0.01em;
}
.pricing-card p {
  margin-top: 14px;
  font-size: 17px;
  line-height: 1.68;
  color: var(--text-body);
}

/* Case study (summary on homepage) */
.case-summary-grid {
  margin-top: clamp(32px, 5vw, 48px);
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(300px, 1fr));
  gap: clamp(32px, 5vw, 72px);
  align-items: start;
}
.case-summary-col { max-width: 620px; }
.case-summary-col h2 {
  font-family: var(--serif);
  font-size: clamp(30px, 4.2vw, 52px);
  line-height: 1.09;
  letter-spacing: -0.02em;
}
.case-summary-col p {
  margin-top: 28px;
  font-size: 18px;
  line-height: 1.72;
  color: var(--text-body);
}
.case-summary-links {
  display: flex;
  flex-wrap: wrap;
  gap: 28px;
  align-items: center;
  margin-top: 36px;
}
.case-summary-quotes {
  display: flex;
  flex-direction: column;
  gap: 32px;
}

.case-label {
  font-family: var(--mono);
  font-size: 12px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 14px;
}
.case-quote {
  border-left: 2px solid var(--accent);
  padding-left: clamp(20px, 3vw, 32px);
}
.case-quote p.quote-text {
  font-family: var(--serif);
  font-style: italic;
  font-size: clamp(23px, 2.6vw, 30px);
  line-height: 1.34;
  color: var(--text);
}
.case-quote p.quote-attr {
  margin-top: 16px;
  font-size: 15px;
  color: var(--text-muted2);
}

/* Case study detail page */
.case-columns {
  margin-top: clamp(48px, 6vw, 80px);
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(300px, 1fr));
  gap: clamp(32px, 5vw, 72px);
  align-items: start;
}
.case-col { max-width: 620px; }
.case-col p { font-size: 18px; line-height: 1.72; color: var(--text-body); }

.case-what {
  margin-top: clamp(48px, 6vw, 80px);
}
.case-what-label {
  font-family: var(--mono);
  font-size: 12px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 24px;
}
.case-items {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(320px, 1fr));
  gap: clamp(24px, 3vw, 44px);
}
.case-item {
  border-top: 1px solid var(--border);
  padding-top: 20px;
  max-width: 600px;
}
.case-item p { font-size: 17px; line-height: 1.68; color: var(--text-body); }
.case-item strong { color: var(--text); font-weight: 600; }

.case-result-box {
  background: var(--bg-wash);
  padding: clamp(26px, 3vw, 36px);
}
.case-result-num {
  display: flex;
  align-items: baseline;
  gap: 14px;
  font-family: var(--serif);
  color: var(--accent);
}
.case-result-num .big { font-size: clamp(34px, 4vw, 46px); }
.case-result-num .arrow { font-size: 22px; color: var(--text-muted2); }
.case-result-box p {
  margin-top: 16px;
  font-size: 16px;
  line-height: 1.62;
  color: var(--text-muted);
}

/* Case studies index page */
.case-list-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(320px, 1fr));
  gap: clamp(36px, 5vw, 72px);
}
.case-list-item {
  border-top: 1px solid var(--text);
  padding-top: 26px;
  display: flex;
  flex-direction: column;
  gap: 16px;
  max-width: 560px;
}
.case-list-item h2 {
  font-family: var(--serif);
  font-size: clamp(26px, 2.9vw, 36px);
  line-height: 1.14;
  letter-spacing: -0.018em;
  color: var(--text);
}
.case-list-item p {
  font-size: 17px;
  line-height: 1.68;
  color: var(--text-body);
}
.case-list-stat {
  display: flex;
  align-items: baseline;
  gap: 12px;
  font-family: var(--serif);
  color: var(--accent);
}
.case-list-stat span:first-child,
.case-list-stat span:last-child { font-size: 30px; }
.case-list-stat .arrow { font-size: 18px; color: var(--text-muted2); }
.case-list-pending {
  font-family: var(--mono);
  font-size: 13px;
  letter-spacing: 0.06em;
  color: var(--text-muted2);
}
.case-list-item .link-underline { align-self: flex-start; }

/* Testimonials */
.testimonial-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(340px, 1fr));
  gap: clamp(40px, 5vw, 72px);
}
.testimonial { max-width: 560px; }
.testimonial blockquote {
  margin: 0;
  font-family: var(--serif);
  font-size: clamp(23px, 2.4vw, 29px);
  line-height: 1.38;
  color: var(--text);
}
.testimonial.small blockquote {
  font-size: clamp(21px, 2.1vw, 26px);
  line-height: 1.42;
  color: var(--text-body);
}
.testimonial figcaption {
  margin-top: 18px;
  font-size: 15px;
  color: var(--text-muted2);
}

/* About */
.about-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(280px, 1fr));
  gap: clamp(32px, 5vw, 72px);
  align-items: start;
}
.about-photo {
  display: block;
  width: 100%;
  max-width: 360px;
  aspect-ratio: 4 / 5;
  object-fit: cover;
  border: 1px solid var(--border-wash);
}
.about-copy { max-width: 680px; }
.about-copy h2 {
  font-family: var(--serif);
  font-size: clamp(28px, 3.6vw, 44px);
  line-height: 1.14;
  letter-spacing: -0.02em;
}
.about-copy p {
  margin-top: 24px;
  font-size: 18px;
  line-height: 1.72;
  color: var(--text-body);
}
.about-copy p:first-of-type { margin-top: 28px; }
.about-copy strong { color: var(--text); font-weight: 600; }
.about-copy .footnote {
  margin-top: 32px;
  font-family: var(--serif);
  font-style: italic;
  font-size: 17px;
  line-height: 1.66;
  color: var(--text-muted2);
}

/* Selected work */
.work-lead {
  margin: 0 0 clamp(36px, 4vw, 56px);
  max-width: 620px;
  font-family: var(--serif);
  font-style: italic;
  font-size: 20px;
  line-height: 1.55;
  color: var(--text-muted2);
}
.work-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(300px, 1fr));
  gap: clamp(22px, 3vw, 40px);
}
.work-item {
  border-top: 1px solid var(--border);
  padding-top: 18px;
  max-width: 560px;
}
.work-item p { font-size: 17px; line-height: 1.66; color: var(--text-body); }
.work-item strong { color: var(--text); font-weight: 600; }

/* Contact */
.contact-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(300px, 1fr));
  gap: clamp(36px, 5vw, 80px);
  align-items: start;
}
.contact-copy { max-width: 560px; }
.contact-copy p.lead {
  font-family: var(--serif);
  font-size: clamp(26px, 3.2vw, 38px);
  line-height: 1.28;
  letter-spacing: -0.015em;
}
.contact-copy .label {
  margin-top: 36px;
  font-family: var(--mono);
  font-size: 12px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--accent-light);
}
.contact-copy p.desc {
  margin-top: 14px;
  font-size: 18px;
  line-height: 1.72;
  color: var(--text-on-dark-muted);
}
.contact-copy .btn { margin-top: 40px; min-height: 56px; padding: 0 34px; font-size: 18px; }
.contact-copy .btn:hover { background: var(--accent-hover-on-dark); }
.contact-copy p.note {
  margin-top: 18px;
  font-family: var(--serif);
  font-style: italic;
  font-size: 17px;
  color: var(--text-on-dark-faint);
}

.contact-form {
  max-width: 520px;
  display: flex;
  flex-direction: column;
  gap: 18px;
  border-top: 1px solid var(--border-dark-form);
  padding-top: 32px;
}
.contact-form .label {
  font-family: var(--mono);
  font-size: 12px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--accent-light);
}
.contact-form label {
  display: flex;
  flex-direction: column;
  gap: 8px;
  font-size: 15px;
  color: var(--text-on-dark-muted);
}
.contact-form input,
.contact-form select,
.contact-form textarea {
  min-height: 48px;
  padding: 0 14px;
  background: var(--bg-dark-panel);
  border: 1px solid var(--border-dark-input);
  color: var(--text-on-dark);
  font-family: var(--sans);
  font-size: 16px;
  border-radius: 2px;
}
.contact-form textarea { padding: 12px 14px; resize: vertical; }
.contact-form button[type="submit"] {
  align-self: flex-start;
}
.contact-form button[type="submit"]:hover { background: var(--accent); }
.contact-form .confirm {
  font-size: 15px;
  color: var(--accent-light);
}

/* Footer */
.site-footer {
  background: var(--bg-dark);
  color: var(--text-on-dark-faint);
  border-top: 1px solid var(--border-dark);
}
.footer-inner {
  padding: clamp(44px, 5vw, 64px) 0;
  display: flex;
  flex-wrap: wrap;
  gap: 28px;
  justify-content: space-between;
  align-items: flex-start;
}
.footer-brand { max-width: 560px; }
.footer-brand .name {
  font-family: var(--script);
  font-size: 40px;
  line-height: 1;
  color: var(--text-on-dark);
}
.footer-brand p {
  margin-top: 12px;
  font-size: 15px;
  line-height: 1.66;
}
.footer-links {
  display: flex;
  flex-direction: column;
  gap: 10px;
  font-size: 15px;
}
.footer-links a {
  color: var(--accent-light);
  text-decoration: none;
  min-height: 24px;
}
.footer-links a:hover { color: var(--text-on-dark); }
.footer-links span { margin-top: 8px; }

/* Scroll reveal */
[data-reveal] {
  opacity: 0;
  transform: translateY(14px);
  transition: opacity .7s cubic-bezier(.22,.61,.36,1), transform .7s cubic-bezier(.22,.61,.36,1);
}
[data-reveal].is-visible {
  opacity: 1;
  transform: none;
}
@media (prefers-reduced-motion: reduce) {
  [data-reveal] { opacity: 1; transform: none; transition: none; }
}